MOENCO

MOENCO is a subsidiary company of Inchcape PLC, a London based company engaged in global distribution & retail leader in the premium and luxury automotive sectors.

Our Vision

To become the world most Trusted automotive distributor & retailer

Our Strategy

  • Lead in Customer Experience
  • Become the OEM's Partner of Choice
  • Deliver full potential on all our revenue streams
  • Leverage our global scale
  • Invest to accelerate growth

Our Strategy

Our History

60 years of Excellence

In the heart of Addis Ababa, around the area commonly known as Mexico, a small garage with a capital of 200, 000 Ethiopian birr was founded by Mr. Y. D. Lappine on January 1959 in a small rented house. His far sighted vision became reality with the help of other resourceful people, such as Ato Menasseh Lemma, the then Governor of the National Bank of Ethiopia, and the boss of Imperial Insurance Company.

Nine years later, MOENCO took over the TOYOTA franchise business for Ethiopia when Inchcape, a London based international organization, became a major shareholder and injected a considerable amount of capital. This was a milestone moment in the firm’s journey to become the MOENCO of today.

In addition to the TOYOTA business, at different times MOENCO used to represent General Motors for various types of American vehicles and trucks; Ingersoll-Rand; WABCO, Pettibow; Universal; Dupont; General Tire; Frigidaire; Zanussi; and Thomas De La Rue & Co. of England.

All the experience we have gained from working with our partners has allowed MOENCO to focus on people, service, and innovation over the past five decades. The strength we have acquired in these years has also endowed MOENCO with the resilience to survive during the many difficult times.

MOENCO Today

We are the largest automotive company in the country, representing over 20 brands. MOENCO has grown both in terms of size and in terms of the modernization of its service shops and parts distribution centers, which display a passion for creating the ultimate customer experience.

871

Highly skilled & professional employees

7

Branches in Ethiopia

12

Sub-Dealers

10

More than 10 brand partners