Our Strategy
Accelerate strategy
The Accelerate strategy is our response to an industry undergoing unprecedented change and is designed to maximize the significant opportunities presented by current and future automotive trends.

Our Strategy

Our ambition is to become the undisputed number one distribution partner for automotive manufacturers, the employer of choice for current and future employees and the stock of choice for our investors.
Underpinning our business operations is our Responsible Business strategy and ‘Driving What Matters’ plan through which we aim to make a positive contribution to the communities in which we operate and to society at large.
Our Changing Industry
The automotive industry is going through rapid change, from the increasing electrification and automation of vehicles to the elevated need for our industry to respond to climate change and sustainability. By 2030, we expect electric vehicle sales to increase to more than 30% worldwide, and the move away from internal combustion is accelerated further when we factor in hybrid, hydrogen, and other alternative powertrains
Our industry is increasing its focus on the environment and society; in addition to the electrification of vehicles, we must also address resource scarcity and waste.
Our Accelerate strategy
Accelerate outlines two key growth drivers that will power our growth – Distribution Excellence and Vehicle Lifecycle Services.
Distribution Excellence is our approach to continuing as the undisputed, number one distribution partner for our global OEM partners. The focus of Distribution Excellence is to drive better performance in our operations, deliver an exceptional customer experience, attract the best talent to our organization and deliver excellent results.
We will deliver this through a focus on building the right culture and capabilities in Inchcape, by developing our digital data and analytics capabilities and ensuring our operations operations are as efficient as possible
Vehicle Lifecycle Services (or VLS) is our second driver of growth. VLS focuses on how we expand the role we play through new and complementary products and services during a vehicle’s life. There is increasing value to be created in the second and third phase of a vehicle’s lifecycle; and we believe Inchcape’s existing assets, relationships and expertise give us the platform to capture more of this value.
About
The Accelerate strategy is our response to an industry undergoing unprecedented change and is designed to maximize the significant opportunities presented by current and future automotive trends.
Our Growth Drivers
Distribution Excellence
Vehicle Lifecycle Services
Our Enablers
Responsible Business

About
MOENCO
MOENCO is a subsidiary company of Inchcape PLC, a London based company engaged in global distribution & retail leader in the premium and luxury automotive sectors.

Our Vision
To become the world most Trusted automotive distributor & retailer
Our Strategy
- Lead in Customer Experience
- Become the OEM's Partner of Choice
- Deliver full potential on all our revenue streams
- Leverage our global scale
- Invest to accelerate growth
Our History
60 years of Excellence
In the heart of Addis Ababa, around the area commonly known as Mexico, a small garage with a capital of 200, 000 Ethiopian birr was founded by Mr. Y. D. Lappine on January 1959 in a small rented house. His far sighted vision became reality with the help of other resourceful people, such as Ato Menasseh Lemma, the then Governor of the National Bank of Ethiopia, and the boss of Imperial Insurance Company.
Nine years later, MOENCO took over the TOYOTA franchise business for Ethiopia when Inchcape, a London based international organization, became a major shareholder and injected a considerable amount of capital. This was a milestone moment in the firm’s journey to become the MOENCO of today.
In addition to the TOYOTA business, at different times MOENCO used to represent General Motors for various types of American vehicles and trucks; Ingersoll-Rand; WABCO, Pettibow; Universal; Dupont; General Tire; Frigidaire; Zanussi; and Thomas De La Rue & Co. of England.
All the experience we have gained from working with our partners has allowed MOENCO to focus on people, service, and innovation over the past five decades. The strength we have acquired in these years has also endowed MOENCO with the resilience to survive during the many difficult times. find more about Moenco Ethiopia company profile.
1959
MOENCO established in January 1959 in the heart of Addis Ababa around Mexico with capital of ETB 200,000
1968
MOENCO got Toyota dealership right in 1968. Inchcape become major share holder and injected additional capital
1992
The opening of Head office building Containing (3S) Sales, Service, Parts
1998
The opening of the first branch in Hawassa
2004
Opening of Bahirdar branch
2009
MOENCO celebrated its 50th year anniversary
2008
The opening of Addis Ababa Parts outlet (Mexico)
2010
Opening of Adama branch
2012
Opening of Kality machinery branch
2013
Opening of 2nd Hawassa branch
2019
2019 will mark the 60th Anniversary of MOENCO.
MOENCO Today
We are the largest automotive company in the country, representing over 20 brands. MOENCO has grown both in terms of size and in terms of the modernization of its service shops and parts distribution centers, which display a passion for creating the ultimate customer experience.
871
Highly skilled & professional employees
7
Branches in Ethiopia
12
Sub-Dealers
10
More than 10 brand partners
Awards
Contact

Head Quarter Address
Sales
Tel: 8090
Fax: +251 11 661 3691
Email:[email protected]
Part
Tel: 8090
Fax: +251 11 663 8599
Email:[email protected]
Service
Tel: 8090
Fax: +25 11 1663 4897
Email:[email protected]
Branch Address
Adama Branch
Wereda Dembela, Kebele DegagaP.O.Box 1750
Telephone +251 221 12 44 00
Service & Inquiry +251 221 12 45 50/42 40
Part Inquiry +251 221 12 44 00/45 00
Fax : +251 221 12 44 30
Email: [email protected]
MOENCO Hawassa Branch 2
Wereda Addis Kifle ketema, Kebele Daka
P.O.Box 179
Telephone +251 462 12 26 54
Part Inquiry +251 462 12 26 18
Service Inquiry +251 462 20 12 95
Fax +251 462 12 40 10
Email [email protected]
Hawassa Branch
Wereda Addis Ketema, Kebele Daka
P.O.Box 179
Telephone +251 462 20 20 59
Part Inquiry +251 462 20 47 98
Service Inquiry +251 462 20 12 94
Fax +251 462 00 23 40
Email [email protected]
MOENCO Bahir Dar Second Branch
Wereda Ginbot 20, Kebele 14
P.O.Box 1367
Telephone +251 583 20 14 05
Part Inquiry +251 583 20 14 02/03
Service Inquiry +251 583 20 14 00/01
Fax +251 583 20 13 30
Email [email protected]
MOENCO BAHIR DAR Branch 1
Wereda Ginbot 20, Kebele 14
P.O.Box 1367
Telephone +251 582 26 45 31
Part Inquiry +251 582 22 18 15
Service Inquiry +251 583 20 79 51/2 26 45 35/2 13 87
Fax +251 582 22 13 88
Email [email protected]
MOENCO Dire Dawa Branch
Kebele 03
P.O.Box 1381
Telephone +251 252 11 02 70/71
Part Inquiry +251 252 11 02 70/71(ext 120 &131)
Service Inquiry +251 252 11 02 70/71(ext 119,108 &111)
Fax +251 583 20 13 31
Email [email protected]